Tony Roberts

Vice President
Princess Cruises UK and Europe

Tony Roberts is the vice president of Princess Cruises UK and Europe and has worked for the cruise line for the past three years. Before this, Roberts worked for Princess’ sister brands within Carnival UK for 16 years in a variety of roles covering customer services, sales, finance and IT. During this time, Roberts initiated and launched a number of major projects alongside the commercial and digital teams.

Leading a team of over 80, Roberts is responsible for the sales, marketing, PR and commercial functions, as well as Customer Relations, for the UK & European Princess offices.

Since joining Princess, Roberts has overseen a number of large scale projects including ITV’s documentary ‘The Cruise’, launching Ocean Medallion – providing guest experiences unavailable anywhere else in the world – and leading the most successful wave period ever for Princess Cruises UK in 2016. 




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