Berend-Jan RietveldHead of Airline Marketing and Communication and Strategic Program Manager, Passenger Centricity
Amsterdam Airport Schiphol
Professional, strategic marketeer with broad, 18-year experience. Previous positions include Account Executive at Schoep & van der Toorn / Brodeur Worldwide (media agency); Product Manager, MarCom management at Alisun Europe (consumer electronics); Product Manager, Group Product Marketing Manager and ultimately Business Development Manager at Losberger-De Boer (leading international supplier of quick-to-build demountable accommodation).
Specialised in marketing strategy, digital marketing, customer-centricity, customer experience, customer journey mapping, customer engagement, CRM and marketing technology.
Until April 1st 2018 as Head of airline marketing at Schiphol responsible for Aviation Marketing include planning and management of global marketing activity.
From April 1st 2018, as Strategic Program Manager Passenger Centricity responsible for passenger centricity strategy, program and KPI’s for Amsterdam Airport Schiphol. The program will steer the activities of all business area’s towards passengers, including consumer/retail, operations, security and digital.