Nohelia Rambal

Director CRM & Loyalty
Nohelia's responsibilites at Expedia include: - Enhancing and optimising Bonus+ Loyalty Program and Email Marketing channel - Centrally managing 7 European markets for both areas - Focusing on customer retention, repeat rate, cross-sell and purchase attachment - Developing of full lifecycle touch points for the subscriber database and Loyalty Members - Project Managing several key platform and database migration projects with different engineering teams - Regularly collaborating with stakeholders across different geographies and management levels